How Product Photography Impacts Ecommerce Sales in Pakistan
If you talk to any Pakistani ecommerce founder or Daraz seller groups, one complaint comes up repeatedly:“We’re spending money on ads but not seeing any conversions at all. Why is that happening?” And 90% of the time, the issue isn’t the product, it’s the photography. Pakistani consumers don’t trust online sellers easily. They’ve seen too […]
How to Build Influencer Partnerships That Actually Convert
The biggest concern of brands is working with influencers that fail to bring ROI. They have showed their frustration on influencer partnerships: “I paid an influencer 80,000 PKR and got only 3 orders.” “The influencer delivered content but it looked staged and fake.” Does that mean influencer partnership is a poor strategy? Not at all. […]