CARLA MARCELINO
FROM NEWYORK
CARLA MARCELINO
FROM NEWYORK
About our mentor
Skilled in transforming insights into strategy, strategy into execution, and execution into measurable results.
Carla Marcelino is a highly accomplished senior executive with 20+ years of experience in Marketing, Strategy, and Business Management. Throughout her career, she has been recognized for her ability to lead complex organizations, guide multidisciplinary teams, and execute large-scale projects that drive sustainable business growth. Carla’s leadership is rooted in her strategic mindset—she combines data-driven decision-making with creativity, innovation, and a deep understanding of consumer dynamics. Her work has consistently resulted in market expansion, brand strengthening, and measurable performance improvements for the companies she has guided.
About our mentor
Skilled in transforming insights into strategy, strategy into execution, and execution into measurable results.
Carla Marcelino is a highly accomplished senior executive with 20+ years of experience in Marketing, Strategy, and Business Management. Throughout her career, she has been recognized for her ability to lead complex organizations, guide multidisciplinary teams, and execute large-scale projects that drive sustainable business growth. Carla’s leadership is rooted in her strategic mindset—she combines data-driven decision-making with creativity, innovation, and a deep understanding of consumer dynamics. Her work has consistently resulted in market expansion, brand strengthening, and measurable performance improvements for the companies she has guided.
Carla is deeply committed to developing people and empowering teams to reach their highest potential. She believes that strong brands are built by strong individuals, and she prioritizes coaching, mentoring, and fostering a culture of continuous growth. Whether she is guiding young professionals entering their first leadership role or partnering with experienced executives navigating strategic challenges, Carla brings clarity, confidence, and direction to those she mentors. Her approach to leadership goes far beyond marketing strategies—she champions emotional intelligence, adaptability, and collaborative problem-solving as the core qualities of future-ready leaders.
With a diverse executive background and a proven history of building and elevating iconic brands, Carla has become a valued strategic advisor to organizations undergoing transformation. Her leadership philosophy extends well beyond campaigns and KPIs—she focuses on shaping cultures where creativity thrives, decision-making is informed by data and empathy, and teams are inspired to pursue excellence. For Carla, true success is not only measured by business outcomes but by the growth of people, the strength of relationships, and the positive impact her work leaves on organizations and their customers.
Leadership Experience & Brand Impact
Carla’s corporate journey includes leadership roles at some of the most influential and globally recognized brands, such as Walmart Brazil, Saint-Gobain (Telha Norte), Avon, and BRMalls. In each of these organizations, she played a pivotal role in transforming customer experience, innovating product and service strategies, and building strong brand identities that resonate with diverse audiences. Her leadership approach goes beyond delivering results—Carla focuses on building modern, agile, and customer-centric organizations that remain competitive in rapidly changing markets.
Known for navigating challenges with clarity and composure, Carla brings together strategic planning and operational execution. Whether launching new products, leading digital transformation initiatives, or managing large marketing budgets, she fosters collaboration across teams and aligns all stakeholders toward a shared vision. Her contributions have not only strengthened brand positioning but have also led to increases in revenue, market share, and customer retention.
Academic Background & Continuous Learning
Carla’s academic foundation reflects her commitment to excellence and lifelong learning. She holds a degree in Hospitality Management from SENAC, where she first developed her passion for customer experience and service excellence. As her interest in branding and strategic communication grew, she expanded her education by earning a degree in Communication from ESPM, one of the most recognized communication schools in Latin America.
Her pursuit of advanced expertise led her to the global stage, where she completed a Post Graduate Diploma in Marketing through specialized programs at MIT and Columbia University. These internationally renowned institutions strengthened her competencies in digital marketing, branding strategy, consumer behavior, and global business trends. Carla’s education reflects her belief that evolving with the market requires continuous learning and staying ahead of innovation.
Advisory & Strategic Influence
In recent years, Carla has expanded her impact beyond the corporate environment by serving on the board of advisors for companies across multiple industries, including healthcare, beauty, financial services, and communications. In these roles, she contributes her strategic expertise to help businesses scale, refine their market positioning, and adapt to emerging challenges. Her advisory work showcases her ability to evaluate business models, identify growth opportunities, and turn insights into actionable strategies that drive sustainable performance.
Carla is known for her ability to look at the bigger picture while maintaining a strong focus on execution. Her cross-industry advisory work demonstrates her versatile leadership style and her capacity to bring structure, clarity, and direction to organizations navigating transformation.
Vision & Professional Philosophy
What sets Carla apart is her ability to transform challenges into opportunities. She thrives on solving complex business problems and turning them into strategies that not only generate results, but also leave a lasting impact on the brand and the consumer experience. With an analytical and results-driven mindset, she empowers teams, promotes innovation, and ensures that every initiative aligns with long-term business goals.
Carla believes that great brands are built from the inside out—through strong values, a deep understanding of customer needs, and an unwavering commitment to excellence. Her work continues to inspire companies to think bigger, move faster, and pursue growth with purpose.
Let's connect
Carla welcomes opportunities to connect with leaders, innovators, and driven professionals who are passionate about business growth, leadership development, and strategic partnerships. Whether you are seeking collaboration, mentorship, or insights into business development and organizational strategy, Carla is always open to meaningful conversations that spark new ideas and drive real impact.
Connect with Carla Marcelino on LinkedIn — let’s build something exceptional together.
