The biggest concern of brands is working with influencers that fail to bring ROI. They have showed their frustration on influencer partnerships: 

“I paid an influencer 80,000 PKR and got only 3 orders.”

“The influencer delivered content but it looked staged and fake.”

Does that mean influencer partnership is a poor strategy?

Not at all. 

Brands keep repeating the same mistake. They treat influencer campaigns as ads, not partnerships. They chase reach instead of relevance and follower count over buyer intent. 

That’s why they don’t see any positive results. At Apecuts we deeply analyze the psychology behind it. 

Because Pakistani buyers don’t convert because of influencers. They convert because the influencer removes a fear.

It can be fear of fraud, low quality or wasting money. 

So building brand partnerships Pakistan influencers that actually convert requires connecting creators who reduce friction and transfer trust.

In this guide we’ll show you exactly how to build those partnerships. 

So let’s get started.

Step 1: Research phase, what to do before you contact any influencer

First you need to research everything about people aka your target audience. Let’s analyze this step-by-step. 

A. Quick audience discovery (48–72 hours)

Search Reddit, Quora, Facebook groups and comments for how real people describe the problem your product solves. E.g., “where can I get a breathable hijab for humid Karachi?”

Do you’ve business Instagram?

Then run rapid polls via Instagram Stories or ask 3–5 relevant micro-influencers to run a one-question poll (“Do you buy X online?”). Now use results to validate intent. (Ask influencers to export results.)

Use platform data for market sizing. TikTok and Instagram reach in Pakistan are large. Use these to choose channel emphasis. But ensure you’re choosing a platform where your target audience is active. 

Deliverable: one-page audience insight: demographic slices (age, city), top 3 pain points (in their words), platform priority (TikTok/IG/YouTube).

B. SERP + competitor gap map (2 days)

Search your primary keyword on Google. Now note all questions customers ask, check top content types (list posts, how-tos, product pages).

Now deeply analyze what your competitors are doing. You can fill that gap. It can be lack of proof points, no UGC, no long-tail FAQ, no pricing transparency.

Deliverable: 5 competitor gaps you will own (e.g., “No one publishes conversion-proof UGC tested as ad creative”).

C. Primary research (strongly recommended)

If budget allows then create100–200 online survey responses (or 10–15 customer interviews). This increases conversion lift and gives quotes and screenshots you can use in content and briefs. Label results in the brief.

2) Influencer selection, stop using follower count as your main filter

Use intent signals. These are psychological behaviors that indicate if the audience takes action.

Intent signals to prioritize (score each influencer 0–5)

1. Save/Share rate: educational posts with saves indicate long-term intent.
2. Comment quality: proportion of comments that ask about price, purchase source, product details.
3. Conversion trace: has the creator used promo codes/affiliate links previously? What were actual tracked sales? (Ask.)
4. Community interaction: creator replies to comments; does Q&A Lives?
5. Audience geography & payment readiness: can audience pay via JazzCash/Easypaisa/Bank transfers? (Stories poll).

At Apecuts we create a practical filter.

Build a spreadsheet and score influencers against these signals. Now sort it by a combined intent score × affordability. 

Pick several micro-influencers (10–50k) and 1–2 mid-tier (100k+) per campaign for best ROI.

3) The campaign brief, make it conversion-first (template)

A bad brief = wasted money. Here is a conversion-first brief you can paste into a Google Doc.

Campaign brief (short version)

Campaign name:

Objective: (e.g., 300 sales, 3k email signups, 10k site sessions)

Primary KPI: (sales via code/link)

Secondary KPIs: (CTR on landing page, add-to-cart, story swipe-ups)

Audience problem (in plain words):

What specific problem are we solving? Example copy: Young professionals in Lahore who need a lightweight, breathable work shirt that doesn’t show sweat stains.

Creative must-haves:

• Opening frame: show problem (sweat stains) within first 3s
• Product demo (5–12s) + CTA (available now / link in bio / swipe up)
• Include this tagline/verbiage exactly: “X helps me stay fresh all day”

Proof points to give influencer:

• Short customer case-study (1–2 sentences)
• Stats: 80% of users reported reduction in sweat visibility in 7 days (if you have data)
• Product SKU(s) to be referenced

Deliverables:

• 2 Reels/shorts (vertical 9:16) can be in 30s & 15s cut
• 4 story frames (two product demo, one swipe link, one poll)
• Raw footage (1080p) uploaded to Google Drive

Rights & usage:

Brand may run the influencer assets as paid ads for 12 months across Meta and TikTok; raw footage licensed for editing. Ensure exclusivity in the same product category for 60 days.

Affiliate/comp: (example)

Fixed fee PKR X for content + % commission 8% on tracked sales via unique link. Bonus PKR Y for 200+ sales in 30 days.

Reporting requirements:

Influencer must share insights: reach, saves, link clicks within 72 hours and weekly thereafter (screenshot proof)

4) UGC strategy, how to scale content into a funnel

Structure campaigns to produce ad-ready UGC, influencer posts for trust, and brand-paid distribution.

Ideal asset set per influencer

• 3 raw verticals (15–60s) showing real use
• 1 short testimonial (15s) answering: “Would you recommend it and why?”
• 3 story frames (one poll or Q/A)
• 1 edited ad vertical produced by brand from raw footage

But you may wonder why this will work?

It’s because short authentic videos used as ad creative reduce CPMs and increase CTR vs. agency-made polished ads. Brands in Pakistan report stronger performance when they repurpose influencer raw footage into Meta/TikTok ads.

5) Affiliate & compensation models that align incentives

Paying only an upfront flat fee disconnects outcomes. Mix fixed + performance.

Typical structures (benchmarks & examples)

• Micro-influencer (10k–50k): Fixed PKR 10k–40k + 5–10% affiliate commission.
• Mid-tier (50k–200k): Fixed PKR 40k–200k + 3–8% commission or tiered bonuses.
• Top-tier: Negotiable; often fixed + smaller commission; performance bonuses recommended.

Benchmarks from local affiliate programs show commission ranges commonly between ~1–15% depending on category. Use these as starting points for product margins.

Tracking mechanics

• Unique affiliate links (UTM tagged + redirect) are mandatory.
• Promo codes (single-use or trackable codes) for social conversions and to measure offline lifts.
• Attribution windows: define (e.g., 7-day click, 14-day view).
• Payout cadence: monthly with minimum payout threshold (e.g., PKR 5,000 via JazzCash/EasyPaisa).

Apecuts Tip: For marketplaces (Daraz), use their affiliate program to leverage existing tracking and payouts.

6) Content rights & legal checklist (must include in the contract)

Common failure: brands cannot use the content they paid for. Simple contract items prevent that.

Minimum clauses to include:

• Usage license: It specifies platforms, geographies, and duration (e.g., Meta & TikTok Ads, Pakistan, 12 months).
• Raw footage access: The influencer agrees to upload raw files in X format within Y days.
• Exclusivity: Category exclusivity (e.g., no competing apparel brand posts) for N days.
• Moral clause: Termination for conduct harming brand.
• Disclosure/advertising compliance: Influencer must use #ad/#sponsored and follow local law/guidelines. Documented in contract.
• Indemnity & IP warranty: Influencer warrants they own the content and permissions for music, faces, etc.
• Payment terms: Split between fixed and performance, timeline and penalty for missed deliverables.
• Metrics reporting: Screenshots of insights, link click exports, affiliate dashboard access.
• Right to edit: The permission for a brand to edit raw footage for ads (specify edits allowed).

You can use Pakistan-specific influencer contract templates as a starting point. But get legal confirmation for commercial terms.

7) Local case examples & evidence

Platform reach context

TikTok and Instagram both show strong reach in Pakistan (TikTok ~54M adults; Instagram ~17–18M users). Thus making them priority channels depending on demographic fit. 

Use platform data to plan budget splits.

UGC performance

Multiple Pakistan marketing write-ups and agencies report that UGC video creatives outperform polished studio ads on CTR and lower CPMs. This is a proven trend to design around.

Local brand example

Crumble Pakistan used Instagram-driven UGC campaigns to grow discovery among Gen Z. Its public case notes highlight the importance of engagement over glossy content. (Use as an inspiration for food/snack brands.)

30/60/90-day sample plan (practical timeline)

0–7 days (Setup): brief + influencer shortlists + contract templates + landing page prep

8–21 days (Production): shoot raw UGC, upload assets, influencer organic launch

22–45 days (Paid push): run paid campaigns with 3 creatives, weekly optimization

46–90 days (Scale & iterate): scale winning ads, negotiate expanded rights, sign recurring/integration deals with top performers

Sample campaign brief checklist (copy/paste)

• Objective & KPI defined
• Primary audience (phrasing + pain points)
• Proof points + assets uploaded
• Deliverables & formats listed
• Rights & usage clause summary
• Reporting cadence + required screenshots
• Affiliate link/promo code assigned
• Payment split & bonus tiers defined

Sample contract excerpt (language for rights + disclosure; not legal advice)

License & Usage

Influencer grants Brand an exclusive, royalty-free license to use the delivered content for paid and organic promotion on Meta, TikTok, YouTube, and the Brand website. It can be for a period of 12 months from the first publish date. (Or may vary)

Brand may edit content for ad optimization provided edits do not materially alter the influencer’s endorsement.

Disclosure

Influencer will mark all paid content with a clear disclosure (e.g., “#ad”, “#sponsored”) per local advertising rules and platform policies.

Raw Footage

Influencer will provide high-resolution raw footage within 5 business days of the final post.

Performance & Payout

Brand will pay fixed fee X on signing and remaining fee Y + commissions monthly upon verification of affiliate dashboard.

(Get this reviewed by the team before use.)

Where to run primary research (and how to ask)

If you want to make this truly original-research quality, do these three things now:

1. Survey (200 responses),: 10 screening questions + 3 product-intent questions. Export CSV for influencer targeting.
2. 5–8 customer interviews: 20-minute calls for verbatim quotes and pain language.
3. A/B test: run two ad creatives (influencer demo vs. testimonial) for 7–10 days on a small budget to pick winners.

Conclusion

If you’re serious about brand partnerships Pakistan influencers that actually convert, then stop following Instagram aesthetics and start following buyer psychology.

This is the difference between:

A one-off post that “looks good” vs a sustainable influencer system that drives repeated revenue.

Remember creators become partners. Content becomes assets. Campaigns become predictable. And your brand becomes trustworthy.

At Apecuts we understand that when an influencer removes fear, a Pakistani customer finally buys.

We help our clients accomplish the same results. Get in touch with our experts now to see how we can help you.